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We announced Cadillac's first-in-history accomplishment of creating three production line vehicles that go from 0 - 60 in under 5 seconds. We highlighted that with a 5-second film competition (yes, in 2005, people), launched with a Super Bowl spot and supported by 5-second TV commercials. We drove participation with disruptive OOH in LA and NYC. Most successful Caddy promo ever.

Super Bowl Spot

Promotion Web Site (4 Phases - LAUNCH ONE!)

OOH Hollywood and NYC

Cadillac Under5 Billboard1.jpg
Cadillac Under5 Billboard2.jpg
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