CADILLAC UNDER5

We announced Cadillac's first-in-history accomplishment of creating three production line vehicles that go from 0 - 60 in under 5 seconds. We highlighted that with a 5-second film competition (yes, in 2005, people), launched with a Super Bowl spot and supported by 5-second TV commercials. We drove participation with disruptive OOH in LA and NYC. Most successful Caddy promo ever.