DAVID FIORE

We empowered kids to take on the pros and to do it on their own home turf, with kid-made-up games. And by putting current star athletes on Capri Sun packs, it became cool once again to be seen with the product. Games at live events were hosted by Steph Curry, David Ortiz, John Cena and Gabby Douglas. And the online games came to life in rich media and on the promotion site, which saw millions of game plays. The contest made winners of kids, their heroes and Capri Sun.