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KELLOGG'S YEAR OF CEREAL AT WALMART
To help Kellogg's bring a wandering Millennial audience back to the cereal aisle at Walmart, we created the exciting new menu trend based on a food everyone loves: breakfast cereal. Complete with a web Tasty video series, food trucks, recipe challenges, and a total aisle reinvention, this program blew minds and opened doors for Kellogg's and for Walmart.
Program Key Visual
YouTube Channel Featuring Guest Chefs
Facebook Recipe Push
Pinterest Recipe Board
Tasty Video Featuring Kellogg's Characters
Food Truck Events
Incremental Display in Bakery...
...and in Produce
Incremental Display in Poultry, Snacks and Dairy
Walmart Cereal Aisle Reinvented
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