THE KELLOGG'S KIDSTARTER LAB
Back to School shopping season is cut-throat at retail. Kellogg's sought an advantage for their Cheez-It, Pringles, Eggo, Pop Tart and cereal brands. We gave it to them with the Kellogg's KidStarter Lab. Every purchase funds kids' big ideas. Let General Mills sponsor pencils and paper. Kellogg's will inspire kids to dream.
The idea was brought to life in digital, social, with retail partners' owned media, and in the aisle.