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KitchenAid asked us to revitalize a long-relationship they'd had with the Susan G. Komen Foundation with a new way to engage people and help fight cancer. We came up with 10,000 Cupcakes as a way to commemorate the efforts of a loved one; because baking is almost always done for someone else. This program is in its third year of incredible growth.

Program Key Visual
Retailer-Owned Media Messaging Take Over
UGC Facebook Posts 
In-store Photo Event UGC Posts
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