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PurePoint is an online savings bank with a twist: while offering the best savings rate, they also provide professionally staffed financial centers should you want to actually speak with someone. That's right, humans! Our launch campaign helped human customers see themselves in places their savings would take them. Made possible by the human online bank. Here are a manifesto video, a launch sizzle, and several of the creative touchpoints, including the design of one financial center. Yes, interior design.

New York Times Full Page Ad
Times Square Building Wrap
New York City Welcome Email
New York Opening Announcement Postcard
Park Avenue Center Interior Design
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