People love their pets - ridiculously. They can't get close enough. And now, with Pedigree Dentastix treats that provide 12 hours of active teeth cleaning, they can finally get even closer. We launched the brand with a special premium, the Closie stick that holds a Dentastix treat on your phone so your dog's attention will be rapt as you take your selfie - I mean, your closie.

Program Key Visual
Web Site Home 
Facebook and App Engagement
Thunderclap Celebrity Launch Booster
Sponsored Later Show Segment and Social Channel
Tandem Print Buy
Pitch Mood Video